- Why active management matters more than ever, particularly in a world where volatility and uncertainty are the norm rather than the exception.
- The role of smoothing in retirement planning conversations:
How smoothed funds can sit effectively within a broader retirement planning framework – helping to reduce the impact of market volatility, reassure clients during periods of uncertainty, and keep them invested when it matters most. - Diversification that goes beyond the usual multi‑asset toolkit:
How PruFund’s broad diversification – spanning around 40 underlying asset classes, including private markets – aims to enhance resilience, manage inflation risk, and support more consistent outcomes. We’ll also touch on how this has played out in terms of performance and the quarterly update on the funds.
PruFund Power Hour: Sense & Suitability
About this event
Reserve your place for our next insight‑rich session, where you’ll hear directly from our Life Investment Office – M&G’s team of 80+ investment specialists.
In a market shaped by ongoing economic uncertainty and geopolitical noise, our experts will share how they’re interpreting the current environment and applying their tried and tested approach to navigating shorter‑term volatility – all with a clear focus on supporting clients to stay invested and achieve their long‑term goals.
What we’ll cover
Attendees will receive a Certificate of Attendance for 60 minutes of unstructured CPD.
Meet the speakers
Director of Distribution, M&G
Chris has previously held senior sales and distribution roles at Aegon, Aviva, LV and most recently Standard Life UK (part of Phoenix Group), where he headed up propositions, marketing and distribution for their Intermediary business.
Investment Specialist, M&G Life Investment Office
Amy has almost a decade of experience working at M&G. She works closely with M&G’s UK and international distribution channels, supporting advisers and clients but explaining the firm’s multi‑asset investment propositions and how they are positioned to meet different client needs. Amy regularly presents to financial advisers on M&G’s investment approach and fund ranges, including the £70bn PruFund range. Amy joined M&G on the apprenticeship scheme in 2017 and is now a CFA Charterholder.
Pension & Investment Specialist, M&G
Ed is a pension and investment specialist with more than 25 years’ experience in the financial services industry. He has worked with several of the UK’s leading life insurance providers and has spent the past 13 years at M&G, focusing on the development and delivery of retirement and investment solutions.
Head of Investment Manager Oversight, M&G Life Investment Office  
Ben is a member of the Life Investment Office Executive Committee as Head of Investment Manager Oversight. In his role, he oversees the selection, monitoring and ongoing assessment of both external and internal investment managers used across portfolios, spanning public and private markets.
Ben joined the Life Investment Office in 2016 via M&G’s Graduate Scheme, where he focused on manager research and multi‑manager portfolio construction. He was appointed Head of the team in 2024. Ben studied History at Durham University and is a CFA Charterholder.
Portfolio Manager, M&G Life Investment Office
Alex leads the WS Prudential Risk Managed Active and Passive ranges and manages PIA Unit-Linked-Portfolios. He joined M&G in 2016 and moved to Portfolio Management in 2019.
Alex holds a First‑Class BSc in Financial Economics and is governed under the FCA Certification Regime.
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.