About this event

Join us for 60 minutes of expert perspective on what today's market conditions mean for your clients. You'll walk away with actionable strategies to address the real risks retirees face – and the confidence to recommend solutions that deliver. 

What we’ll cover

• Market backdrop and PruFund performance – what's happened across markets, where we are today, and how current conditions have influenced PruFund performance
• Managing market concentration risk – understanding how current market themes, including AI-driven market leadership, are increasing concentration risk across regions and markets, and how PruFund's portfolio  construction and diversification approach help manage that risk
• Retirement suitability – addressing longevity, inflation and sequencing risk for clients approaching or in retirement
• Behavioural finance – understanding how emotions and decision-making can affect clients' long-term investment outcomes
• Performance update – the latest position on EGRs, UPAs and how PruFund is positioned for current market conditions

 Attendees will receive a Certificate of Attendance for 60 minutes of unstructured CPD.

Chris Hudson
Director of Distribution, M&G

Chris has previously held senior sales and distribution roles at Aegon, Aviva, LV and most recently Standard Life UK (part of Phoenix Group), where he headed up propositions, marketing and distribution for their Intermediary business.

Amy Kibblewhite, CFA

Investment Specialist, M&G Life Investment Office 

Amy has almost a decade of experience working at M&G. She works closely with M&G’s UK and international distribution channels, supporting advisers and clients but explaining the firm’s multi‑asset investment propositions and how they are positioned to meet different client needs. Amy regularly presents to financial advisers on M&G’s investment approach and fund ranges, including the £70bn PruFund range. Amy joined M&G on the apprenticeship scheme in 2017 and is now a CFA Charterholder.

Andy Fear
Pension & Investment Specialist, M&G 

Andy joined M&G's distribution team in June 2025, bringing 30 years of experience in the UK Wealth market. His expertise spans Fintech, multi-asset investments, pensions and tax and trust distribution — specialising in integrating these into the advice process to deliver strong outcomes and drive efficiencies for advisers.

Nick Ridgway,

 Investment Manager Oversight Analyst   

Nick is an Investment Manager Oversight Analyst within the Life Investment Office (LIO). He works across multi-asset investment strategies, conducting investment research and manager oversight across both public and private markets. Nick has particular expertise in private market investments, including alternative assets and real estate, and the role they can play in enhancing portfolio diversification.

Prior to joining M&G in 2017, Nick headed up the Investment Research Team at Buck Consultants, a pensions consultancy. Nick holds a BA (Hons) in Business Studies from Sheffield Hallam University.

Jia Lin, CFA, CAIA
Portfolio Manager, M&G Life Investment Office 

Jia is a Multi Asset Portfolio Manager within the Life Investment Office (LIO). She is the lead manager of our PruFund Planet range and Unit-Linked-Portfolios as well as co-manager of PruFund distributed outside the UK and workplace pension multi-asset fund ranges. Before joining the business in 2022, Jia spent nearly 12 years at UBS, where her primary focus was managing multi-asset portfolios. Jia holds a MSc in Accounting and Finance from London School of Economics and Political Science and a MSc in Economics and Finance from University of York and is both a CFA and CAIA Charterholder.

‘Prudential’ is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered office at 5 Central way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company and Prudential Distribution Limited are indirect subsidiaries of M&G plc, a company incorporated and registered in England and Wales.